The Importance of Analytics

Have a targeted digital marketing strategy is certainly very important, but you need to also have a way of determining just how effective it is. This is where analytics comes into the picture. Analytics plays a vital role in your online presence because it tells you who is actually coming to your website and how they are getting there. If you are using Google AdWords in conjunction with a Facebook campaign, for example, you will want to have a way of knowing which strategy is being more effective for you. If, for example, nobody is coming to your page from Facebook you can then begin making modifications to your digital marketing strategy.

Analytics is also effective from an SEO perspective. You can have the flashiest website out there, but it will be meaningless if it goes unnoticed in the very markets that you are hoping to target. Analytics will allow you to find out where your visitors are coming from. If they are clustered around one geographical area, with nobody coming from another locality, then you will know that something has gone awry with how you are targeting your search engine rankings. In short, going without analytics is like walking blind through the Internet marketing world.

For 2015, You’ll Need These Marketing Tools In Your Arsenal!

Change is the only thing constant with Internet marketing. Along with change comes enhanced tools. Some of these tools have existed long ago and their new updates make them essential for your marketing strategies. Meanwhile, new tools exist to make things convenient for Internet marketers.

As 2015’s content now requires images, audio and videos, these tools are dissected into Visual, social and blog sections for easier understanding.

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Did you find these tools useful? Tell us in the comments section!


Top 10 Internet Marketing Tools You Should Have

Hey, there! Over the past few years that we worked on our online businesses, we’ve already used a bunch of different tools for different purposes. Some of which were not effective and some even went as far as being useless crap. However, there are still those tools that stand out because they are not only effective but also prove to be of much help in the growth of our online businesses. So, below is a list of the tools we use and why you should have them to:

1. Infusionsoft

2. Contest Domination

3. Easy Video Suite

4. Leadplayer

5. Basecamp

6. Wishlist Member

7. OptimizePress

8. Rhino Support

9. GoToWebinar

10. Vanilla Forums

Below is a video James showing you how each tool can help the growth of your business.